
“Jude is quick to recognise the strengths and potential of other people and to understand what enables that person to thrive. She helped me learn key experience fundamentals and guided me to transfer my scientific research knowledge into industry practice.”
Jolene Tan
Principle Researcher

20+
Years of experience in startups, global brands, incubators and agencies. I help find clarity fast, make better bets, and ship work that compounds.
4x
Faster. I cover consumer research, product development, brand strategy, and marketing—4 roles in 1. Streamlining advisory to accomplish more.

Helping leaders see the whole board to move the right pieces
On you own
Hoarding features that drain resources.
Assuming industry funding guarantees user adoption.
Relying on broad, generic buckets and fictitious personas that inaccurately depict users.
Drowning in dashboards of disconnected vanity metrics.
Relying on a basic NPS score to guess everything about customer sentiment.
With me
Deciding exactly what to scale, keep local, or kill.
Accurately sizing demand to validate real-world traction.
Architecting segmentation from macro-targeting to one-to-one personalisation.
Pinpointing core KPIs that actually drive growth.
Building a VOC strategy that diagnoses effort, effectiveness and beyond.

I’ve served over 200 companies around the world and growing.
Experience working for top start-ups, global brands and agencies
Providing clarity for founders and teams of all sizes. I’ve held executive roles in both managed and management capacities, as well as coached top-tier leaders who require board-level thinking.
Commercial Common Sense
I turn "vague ideas" into validated, high-value concepts by filtering design thinking through global market reality.
Transaction-Led Insights
I Bridge the gap between what people say in research and evidenced motivations that actually drive a purchase.
Actionable Pathways
I skip the 100-page decks for lean, easy-to-implement strategies that connect technical capability with trackable progress.
Commercial Common Sense
I turn "vague ideas" into validated, high-value concepts by filtering design thinking through global market reality.
Problems I solve

Brand Strategy
Confusing portfolios, sameness in-market, branding that is disjointed and doesn’t influence growth or revenue streams.
Digital Experiences
“Feature soup,” decision fatigue at key moments, poor activation or retention.
Next-Gen Experiences
Undefined business model risks and trade-offs, disfunctional AI pilots, fuzzy service benefits.
Consumer Insights
Patchy insights, consumer research deficits, ambiguous and slow user feedback loops.
What my clients say
Every collaboration is an opportunity to learn and improve.


With her deep expertise in product design, strategy, brand, and UX, she challenged my work with clear, concise, and to-the-point feedback. She encouraged me to strive for better results and supported me to push my limits.
Zoe Nguyen
Senior Designer


Jude created amazing value for our company concerning one of our key products. Her voice and input have been an inspiration and orientation during our intensive cooperation. Awesome!
Edward Kvanka
CEO


Jude saw my strengths and knew how to position them to the best advantage. The growth I saw during my time with her was exponential. Thanks to her, I feel prepared to work in any industry, knowing I can produce quality work.
Elizabeth Lawrence
Service Architect


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© Jude Temianka, 2026
Jude Temianka
Strategy without the jargon
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