20+ Years
Experience in startups, global brands, incubators and agencies. I help find clarity fast, make better bets, and ship work that compounds.
My Mission
Helping leaders see the whole board to move the right pieces.
If your growth plan resembles a shopping list of features or AI tools, it's not an effective strategy. A true strategy involves making deliberate choices. My work highlights the key decisions that need to be made: which customer behaviours to influence, which opportunities to pursue, and how to align your brand, product, and business model effectively. When you collaborate with me, you can expect clarity amidst the noise, straightforward frameworks, and a practical approach that guides you towards your goals.
“Jude is quick to recognise the strengths and potential of other people and to understand what enables that person to thrive. She helped me to learn key experience fundamentals and guided me to transfer my scientific research knowledge into industry practice.”
- Jolene Tan. Principle Researcher
My Mission
Helping leaders see the whole board to move the right pieces.
If your growth plan resembles a shopping list of features or AI tools, it's not an effective strategy. A true strategy involves making deliberate choices.
My work highlights the key decisions that need to be made: which customer behaviours to influence, which opportunities to pursue, and how to align your brand, product, and business model effectively.
When you collaborate with me, you can expect clarity amidst the noise, straightforward frameworks, and a practical approach that guides you towards your goals.
“Jude is quick to recognise the strengths and potential of other people and to understand what enables that person to thrive. She helped me to learn key experience fundamentals and guided me to transfer my scientific research knowledge into industry practice.”
- Jolene Tan. Principle Researcher
Experience working for start-ups, global brands and agencies.
Where design thinking meets commercial common sense.
I bridge the gap between what people say and what actually drives a transaction. My approach blends decades of consumer insights with the hard-edged commercial reality of global market expansion to ensure a 'vague idea' turns into a validated concept worth building.
Strategy without the jargon.
I skip the 100-page decks to focus on what really matters. By connecting what customers need with what tech can do, I help launch experiences that earn trust and compound over time. No filler, just clear pathways to success.
Clarity for founders and teams of all sizes
My Expertise
Make the promise clear and commercially useful.
What I do: Positioning, architecture, portfolio strategy, distinctive assets, messaging that travels.
Problems I solve: Confusing portfolios, sameness in-market, brand that doesn’t influence product or sales.
Outputs: A sharp POV, narrative ideas, brand and portfolio architectures that give products room to grow and partnership strategy.
A
Design the behaviour, then the interface.
What I do: Service blueprinting, journeys, UX principles, experimentation plans, and KPI ladders.
Problems I solve: “Feature soup,” decision fatigue at key moments, and poor activation or retention.
Outputs: A sharp POV, narrative ideas, brand and portfolio architectures that give products room to grow and be evaluated practically.
B
Where AI meets feasibility and customer reality.
What I do: Sales and business model selection trade-offs, AI opportunity framing, automation guardrails, agentic/MCP use cases.
Problems I solve: Hype-led AI pilots, fuzzy benefits, unclear risks.
Outputs: Defensibility audits, AI-conscious product/service roadmaps, and ethical guardrails that turn technical hype into human-centred utility.
C
Learn what customers do, not just what they say.
What I do: Jobs-to-be-done, demand discovery, segmentation approaches, VoC systems.
Problems I solve: Thin insights, research deficits, ambiguous and slow feedback loops.
Outputs: Research plans, market and consumer insights, personas, archetypes, use case prioritisation, segmentation approaches, customer feedback and data collection approaches.
D
“Jude created amazing value for our company concerning one of our key products. Her voice and input have been an inspiration and orientation during an intensive cooperation with a challenging client. She's simply Awesome!”
Eduard Kvanka
CEO, Digital Labour
“With her deep expertise in product design, strategy, brand, and UX, she challenged my work with clear, concise, and to-the-point feedback. She encouraged me to strive for better results and supported me to push my limits.”
Zoe Nguyen
Senior Designer, Hello Fresh
"Jude saw my strengths and knew how to position them to the best advantage. The growth I saw during my time with her was exponential. Thanks to her, I feel prepared to work in any industry, knowing I can produce quality work."
Elizabeth Lawrence
Service Designer
Find your fit.
There are several ways we can collaborate.
Strategic momentum, on tap.
When you need an Executive Strategy lead—without the hiring friction—I step in to help unblock growth, guide critical choices, and mobilise teams.
Some ways I can assist:
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Turning ideas into narratives that click for different audiences and markets.
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Resolving portfolio confusion so products have room to grow.
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Translating hype-led pilots into clear value paths for AI with KPI’s and specifications.
Tools for immediate clarity.
When you don’t need a strategy lead but you do need an edge. Choose between a self-paced playbook or a high-precision audit to find your competitive grip.
The Persona Playbook
A practical guide for turning personas from static documents into tools teams actually use. Move beyond one-off character creation towards scalable behavioural archetypes.
The AI Defensibility Audit
A practical guide for founders, product leaders, strategy and innovation teams who are exploring or pivoting their business models in the age of AI.
The AI Vitality
Audit
The Done-for-You option. I analyse your business model to determine your archetype. I surface critical risks, supported by practical recommendations to protect your margins.
Field notes from the messy middle.
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© Jude Temianka, 2026