My Blog

The "Loneliness Economy" is projected to be one of the defining market opportunities of the next decade. However, the current wave of hardware solutions—epitomised by the device "Friend"—represents a fundamental failure in business design. This forensic audit argues that "Friend" is not a product failure, but a business model failure. In this article, I outline why intimacy cannot be sold as a one-off hardware transaction.

$1.8M for a domain name. $0 for common sense. 💸 The "Friend" AI launch is a masterclass in vanity over value. It forgets your name and acts like a bad roommate. I break down how a simple Fake Door test could have saved investors $10 million and spared its founder viral humiliation.

Choosing an LLM (GPT, Llama, etc.) is a financial bet, not a tech spec. There's a Three-Layer Framework you can use: Architecture (RAG vs. Wrapper), Engine (Moat vs. Speed), and Moat. Learn how to choose responsibly, avoid exploding costs, and ensure your AI provides a true, defensible advantage in this article.

The biggest strategic mistake executives are making right now? Treating customer service AI as a cost-reduction checklist. They're rushing to automate everything without ever asking the $1M question: "When does this interaction demand human judgement?