My Blog

In this article, I test different strategic frameworks to explore how On can move beyond performance to become a lifestyle choice.

Brand portfolio mergers are often seen as simple exercises in corporate restructuring. However, the reality is far more complex.

Discover how to turn an innovative water concept into a market hit.

Identify key factors that make a mineral water brand successful and discover the possibilities of merging beauty and hydration.

Discover a future where AI co-pilots, extended lifespans, and Wisdom Sharers shape our golden years.

In a world driven by data, qualitative insights are the unsung heroes in shaping impactful KPIs.

Taking a holistic approach to business and brand development is about recognising that success goes beyond bottom-line results.

Wondering why your one-size-fits-all strategy for wooing Gen Z ends up fitting none, welcome to the club.

The concepts of personas and archetypes are often interwoven in customer experience design, but their application differs.

Trend forecasting has evolved from an optional luxury to a strategic imperative for businesses in today's rapidly evolving market landscape.