My Blog

You’ve read the reports, sat through the board meetings, and perhaps winced at the sky-high token count of an over-ambitious Generative AI pilot. You know the truth: AI is not a magic wand for cost-cutting, especially not in high-stakes Customer Experience. The goal shouldn't be to replace humans with machines; it should be to strategically leverage automation to handle the transactional and free up our most empathetic agents for the truly transformational.

The biggest risk in AI venture building right now isn't technical failure, it's strategic fragility. Most new products are built on a house of cards: high token burn, easily replicated features, and zero defensible IP. You can build something fast, but can you build something that lasts? Before you invest another hour, cent, or ounce of emotional energy, you should ask yourself these five critical questions!

In this article, I test different strategic frameworks to explore how On can move beyond performance to become a lifestyle choice.

Brand portfolio mergers are often seen as simple exercises in corporate restructuring. However, the reality is far more complex.

Discover how to turn an innovative water concept into a market hit.

Identify key factors that make a mineral water brand successful and discover the possibilities of merging beauty and hydration.

In a world driven by data, qualitative insights are the unsung heroes in shaping impactful KPIs.