The Persona Playbook
39,00€
In the "messy middle" of innovation, many teams fall into a common trap: they build for a "generic user" who doesn't actually exist.
They rely on gut feelings or surface-level demographics, resulting in products that miss the mark and content that fails to resonate.
The Persona Playbook is designed to help you move from vague audience data to a Customer North Star—a definitive guide that aligns your brand, product, and business model.
What's inside?
A guide to understanding user pain points and broader human behaviour.
A step-by-step method for deriving high-level archetypes from raw qualitative and quantitative data.
A blueprint for translating complex behavioural patterns into tangible profiles that your team will recognise and use.
Prompts to help you use AI as a creative partner—designed for creation through to application phases.
Frameworks to ensure your assets don’t gather digital dust in a slide deck.
Quantity
Return & Refund Policy
Due to the digital nature of these playbooks and the personalised time dedicated to my services, all sales are final and non-refundable. I am confident in the value these tools provide, but please do get in touch if you have any questions at all before making your purchase.
Smarter Strategy, once a month
A concise summary of my latest articles and a point-of-view on what actually matters. No spam. Unsubscribe at anytime.
© Jude Temianka, 2026